Camila Lacerda, brazilian art director
Camila Lacerda
Designer & Art Director, She/Her
Based in São Paulo, Brazil, I am an Art Director with more than 8 years of experience in creative development, strategic branding, and the production of communication campaigns for brands such as Latam Airlines, Havaianas, Alexa, Kindle, Fire TV, and Fire Tablets. I hold a master's in Illustration and Art Direction from Falmouth University and am currently pursuing an MBA in Marketing at ESPM.
A specialist in Design Thinking, Agile, and design systems, I strive to align creativity with business efficiency, focusing on innovative solutions that add value to clients and brands. My experience includes working as a visual designer for Amazon’s Alexa Device team and contributing to freelance UX/UI projects. Passionate about creative challenges, I thrive on turning ideas into meaningful, impactful designs.
WORK EXPERIENCE
Creative Lead
Amazon Devices Brazil
2023 - Now
Led the Design area in Brazil, driving strategic goals, implementing efficiency tools, and coordinating international initiatives. Conducted user research, market analysis, and design trend exploration to inform decisions. Presented and prototyped ideas for leadership, delivering innovative solutions and aligning design efforts with organizational objectives.
Art Director
Amazon Devices Brazil
2021 - 2023
Developed strategic branding and marketing campaigns for Alexa, Fire TV, and Kindle in Brazil. Led budget planning, goal-setting, and cross-team projects while enhancing local CX through market studies and prototyping. Created initiatives for team integration and growth, such as Leadership Round Table and English Buddy.
Art Director
Amazon Devices Luxembourg
2020 - 2021
Created marketing campaigns to elevate Amazon’s device brand, using customer insights and UX best practices. Collaborated with teams to ensure brand consistency, improve device presence across categories, and drive efficiency through process improvements. Recognized with the "Next Level Innovation Award" for innovation and impact.
Jr. Art Director
Amazon Devices Luxembourg
2018 - 2020
Developed design concepts and brand guidelines for Fire TV, Fire Tablets, and Kindle in Europe. Led international virtual teams, coordinating high-level projects independently. Guided and influenced the design process for online and offline teams across Europe, collaborating with external agencies on promotional campaigns and aesthetic enhancements.
Visual Designer
Amazon eBooks Brazil
2016 - 2028
Supporting launches, promotions, and marketing campaigns for social media. Created style guides for campaigns, developed design ideas, and planned production. Produced visual content for merchandising both on and off-site, while coordinating the design team's production flow.
Education
MBA in Marketing
2024-2025
Sao Paulo - Brazil
Escola Superior de Propaganda e Marketing (ESPM)
The MBA aims in the areas of marketing and strategy to work in organizations of various sizes and sectors, prioritizing the development of a market trend vision that leads to effective managerial decision-making and the development of managerial attitudes aligned with a market-focused philosophy, ethics, and corporate responsibility.
MA in Illustration &
Art Direction
2020-2022
Falmouth - England
Master’s focused on innovation and visual problem-solving in communication. Promoted social, cultural, and environmental responsibilities within the practice. Developed a strong understanding of illustration's practical, theoretical, historical, and cultural contexts. Adapted creative practice for local and global audiences, navigating technological and cultural shifts. Communicated and collaborated with global professionals, fostering cooperation, self-reliance, and critical judgment.
BA in Graphic Design
2013-2017
Sao Paulo - Brazil
Centro Universitário Belas Artes de São Paulo
4 years of studies with a vast course of learning: branding, visual identities and systems, illustration and basic principles, wayfinding, packaging, editorial (books and magazines), 3D, marketing and gaming.
Languages
Portuguese
English
Spanish
Native
Fluent
Basic
French
Basic
Skills
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe XD, After Effects), Figma, SketchUp and Blender. Design Thinking, Agile, Project Management, Design System. Design Strategy, Branding, Digital Marketing, UX/UI.
Contact
Email: camilacerdago@gmail.com