The Taynara Brand Identity project was developed to encapsulate the essence of Taynara’s work as a psychologist, translating her vision into a cohesive and memorable visual identity. The goal was to create a brand that feels personal, modern, and reflective of her work.

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This project focus on breaking stereotypes about psychology, emphasizing communication, connection, and the patient’s journey through therapy. The design combines typography, custom illustrations, and dynamic layouts to reflect the line between patient and doctor. 

 

The color palette and visual elements were carefully selected to convey both sophistication and playfulness, ensuring a versatile identity that resonates across different mediums and platforms. The final proposal resulted in a visually striking brand that not only captures Taynara’s her work and strengthened her connection with patients, but also establishes a strong, recognizable presence. ​

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