Camila Lacerda, brazilian art director

Fact or Fake: Truth as a Form of Expression​
Fact or Fake is a game that believes truth is a medium for expression and a bridge between knowledge and critical thinking. It is disruptive (challenging misinformation and encouraging independent thought), universal (designed for inclusivity across cultures and perspectives), and welcoming (promoting education and self-awareness without judgment).
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The visual identity uses the three main colors of Brazil flag (yellow, green and blue) in the details, allowing a bold logotype to take center stage, paired with unique and striking illustrations that represent the complexity of misinformation and the clarity of truth. These illustrations symbolize the process of uncovering facts, transforming abstract concepts like data and evidence into visual narratives. This design was developed through a detailed understanding of how misinformation spreads in today’s digital landscape, and it translates this complexity into accessible, artistic outputs. The final identity effectively conveyed the project's purpose, and it received positive feedback for its clarity and design.
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Fact or Fake allows critical thinking into a visual and interactive experience, reflecting the power of truth as both a personal and collective expression.

TYPE OF PROJECT
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Visual Identity
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Typography
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Product
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Print
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Gameboard



