This project reimagines reading through Kindle as an interactive and immersive experience, where every page read becomes a step in a meaningful journey. Studies show that adding game-like features to apps boosts user engagement and motivation. Gamification increases dopamine release, making activities feel more enjoyable. Younger generations, like Millennials and Gen Z, who grew up with gaming, are especially receptive to this approach. While specific Kindle user data isn’t available, gamification can strengthen user loyalty by providing a fresh, interactive reading experience.

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It disrupts traditional perceptions of reading (linear, solitary) by transforming it into a gamified adventure that encourages progress and exploration. The approach is inclusive and universal, welcoming readers of all ages, backgrounds, and skill levels by celebrating individual milestones and promoting accessibility. The visual identity is minimal yet impactful, designed to emphasize playful and dynamic elements—such as interactive badges, progress bars, and achievements—expressed through bold typography and engaging illustrations. These visuals represent the narrative flow of stories as abstract art, created to mirror the evolving relationship between the reader and the text. 

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The final proposal introduced features that make Kindle reading more engaging, with positive feedback from user testing. Tasks like art direction, research coordination, and usability tests ensured the project delivered a polished and practical solution. This gamification concept transforms reading into an exciting, goal-driven activity, perfect for modern readers.​